Tag: media planning

Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...

The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment ...

The consumer - no longer the channel - is placed in the centre of media strategy, where after we can ...

Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media ...

What was the most disruptive influence on media over the past 10 years and what will have the greatest impact ...

At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...