Paying the Piper: From govt adspend and native to funding investigative journalism
A new report by Rhodes University’s School of Journalism and Media Studies, launched at the WMEMC, not only identifies problems ...
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Tag: media research
Data, storytelling and the zen of marketing management
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as ...
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Creative and media agencies contribution to marketers’ business growth down from 2016
Some marketers recognise that agencies are the partners that help them grow the most, mainly those companies that use agencies ...
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It’s a blockbuster! Independent South African research reveals cinema ads deliver strong ROI
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ...
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First step: Stop using the word ‘advertising’
Finding the most efficient way to ‘advertise’ these days is challenging. It does, however, start with an important first step, ...
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What next for WPP after Sir Martin Sorrell’s abrupt resignation?
The shock resignation of Sir Martin Sorrell as CEO of global media giant, WPP, has reverberated around the world.
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