Disrupting traditional paths of evolution in African media research
With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting ...
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Tag: media research
Not just an acronym: PAMRO’s achiever of the year on Africa going places
Ideas coming from Africa are at the cutting edge. We’ve got the commitment, the brains and the passion to apply ...
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Insights into South Africa’s generational lifestyles
Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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‘Happiness is about experiences’: SA’s 2017 Icon Brands
Research house Ask Afrika recently revealed the top 10 Icon Brands in South Africa. Michael Bratt attended the awards evening; ...
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Real impact as media research comes into its own in Africa
With just six weeks to go before the Pan-African Media Research Organisation’s annual conference, taking place in Cape Town this ...
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