Three key leadership challenges for modern communicators (and how to manage them)
Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following ...
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Tag: public relations
Why corporate reputation matters… it’s an imperative
CYBERTORIAL* “It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin ...
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Spirit of activism: The changing African youth market
The African youth market is bursting with potential. But marketers need to understand that this space is evolving as its ...
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Hear Me Move: How to craft an award winning PR campaign (With Pics)
There’s a belief that more money automatically equals a better PR campaign. But that idea has been proven wrong, by ...
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PR: The ultimate word of mouth
Have you also noticed the number of empty billboard structures in-and-around Johannesburg of late? This made me realise that companies ...
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Managing business reputation – a luxury or necessity?
Public relations is seen as a ‘nice-to-have’ as opposed to a fundamental business requirement in today’s society driven by reputation. ...
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