How digital media publishers can survive the next 25 years
Being a publisher ain’t easy. Your direct traffic is starting to decline, and you’re struggling to find new and innovative ...
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Tag: publishers
World Press Trends Outlook: Ad revenues account for less than half of publishers’ revenues
The new WAN-IFRA study marks a milestone as news publishers’ revenue structures become more diversified and less reliant on traditional ...
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How AI ‘answer’ engine Perplexity plans to collaborate with publishers
A number of significant deals between AI companies and publishers in the US and Europe were announced this summer, including ...
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Ad tech’s race to authenticated identity
There is a lot of talk in AdTech these days about user identity, and Google’s decision to leave browser cookies ...
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Creators are the media magnates of the century
There is a massive shift taking place in the media world. The next generation of media moguls and premium publishers ...
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Audiences return to online publisher platforms
As the summer holiday season draws to a close, South African audiences have returned to their screens, with a marked ...
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