Tag: reputation

Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does ...

The year twenty-twenty went from 'twenty plenty' to 'twenty empty' for most people, corporations, and global brands.

How just one word in less than a dozen sparked a nationwide anti-racist backlash… When was the last time you ...

As we were writing When Crisis Strikes, the world started to turn upside down and inside out as a result ...

Ivy Lee, the de facto inventor of PR, admitted later that he had never been able to find a satisfactory ...

One of the most shockingly bad public relations case histories ever developed over the past few days courtesy of Britain’s ...