Review, assess, change: OOH remains relevant during the COVID-19 pandemic
Out of home advertising has survived world pandemics that have changed the face of history, and still stood the test ...
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Tag: strategy
Jack of all trades, master of none: is your communication expert a good fit?
Communication, if not managed professionally, will negatively impact your business and you could run the risk of ruining your reputation.
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To brief or not to brief? The key to a creative, impactful and relevant media strategy starts with the brief
A poorly briefed media strategist is like an artist without inspiration. Without inspiration, an artist can create a painting, but ...
Read moreFive reasons the news business is struggling
It is only in the realm of the longer-term that reader interests and shareholder interests align. It is there we ...
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Where’s the creativity in digital ads?
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of ...
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We need to like you: why client/agency relationships matter
The best relationships are formed when everyone plays open cards, with no hidden agendas.
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