How to spot a creative content opportunity, promote brand relevance and drive change
Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted ...
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Tag: content marketing
Redefining content marketing: Marrying storytelling and tech
The best content marketing practices are well known by now – authenticity, transparency, rich content and so on – but ...
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How to use intent data for content marketing
The data that digital marketers have access to about their customers and potential customers gets ever-more refined with each new ...
Read moreSupercharging content: New Media acquires digital solutions agency Swipe iX
New Media has finalised the purchase agreement for Swipe iX, a digital solutions and specialist development house that is part ...
Read moreSeven questions advertisers need to answer to create meaningful content
If you want to change the world you have to deliver the facts in a way that strikes an emotional ...
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2020 vision – a brand’s guide to surviving the new year
In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, ...
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