Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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Tag: creativity
Insights from South Africa’s Cannes Lions judges: What makes great creative work
With the 2019 Cannes Lions Festival of Creativity and associated Awards fast approaching, we chatted to some of the judges ...
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Shifts in advertising: An illuminating chat with the 2019 SA Cannes Young Lions winners
For a second time, Amri Botha and Carina Coetzee will be jetting off to France to compete against other Cannes ...
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Is social media killing advertising?
Perhaps a better question to ask in the interest of optimism is: will we see brands and marketing managers being ...
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Seven SA creatives named as Cannes Lions judges
South Africa will have a prominent presence on the judging panel for this year’s Cannes Lions Awards, with seven creatives receiving ...
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What Avengers and Game of Thrones teach us about marketing
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...
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