Hearing research results at the Youth Marketing Conference made me think the crustier members of my peer group should cut the Millennials more slack, or, at least, pay them more serious atte... Read more
Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations of brand experiences. Read more
In the next year or two, the workplace faces an unprecedented situation where for the first time, due to the fact that we’re all living longer, five generations may be working side by side:... Read more
Millennials. They’re the largest population group on the globe, smart, tech-savvy with the world at their smartphone. They’re also impossibly picky – so how do publishers and advertisers ree... Read more
Cybertorial* What do youth look for in a brand? Ask Afrika answered this question through its Youth Brands research, the findings of which it recently presented at its Kasi Star Brands and Y... Read more
What is the difference between Millennials and Generation Z and why should marketers care? Louise Hefer answers the questions. “Hey Pete, how’s it going? I recently read an article that sai... Read more