Orchestrating the hits: DOOH dances to revolutionary beats
Lifestyle, alcohol and out of home media: Advertising campaigns – and brand activations in particular – have taken on a ...
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Tag: influencers
Reaching radio stations across South Africa with non-traditional advertising
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies ...
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Behind the Brand: Sweet memories as Cadbury turns 80 years old, and re-gifts its presents
The chocolate flowed, gifts were re-gifted, and food trucks kept people nourished, as iconic SA brand Cadbury celebrated its 80th ...
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Know your influencers, or you might experience the dark side of influencer marketing
Influencer marketing is a buzzword at the moment, with seemingly every brand wanting to utilise it. But what happens when ...
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I influence you, therefore I am… but should you be?
Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not ...
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The plus-sized blogger who’s oozing confidence, and taking down one cyberbully at a time
Lesego Legobane, more commonly known as Thickleeyonce on social media, is all about being unapologetically comfortable in her own skin and ...
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