Tag: Lyn Jones

Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. ...

The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home ...

The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities.

The consumer - no longer the channel - is placed in the centre of media strategy, where after we can ...

The out of home advertising market is showing strong upward signs and companies playing in this space are positioning themselves ...

Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or ...