Tag: media planning

While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver ...

Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not ...

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...

The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...

Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting.

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...