Nielsen launches YouTube mobile in-app measurement for South Africa
Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics ...
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Tag: Nielsen
BRC TAMS panel in fine fettle
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...
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Digicons and Game of Phones
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online ...
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Outdoor media = digital media… when creatives get it right
The brands that are getting outdoor right are not only raking it in from their outdoor campaigns, but are also ...
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The test case for fused data: How Rooi Rose and Sarie stack up
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...
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Nielsen Africa and PRC launch Fusion 2018
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council.
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