• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Dentsu Press Office

dentsu South Africa, Nigeria and Ghana launch global network, Dentsu Creative

by TMO Partner
October 19, 2022
in Dentsu Press Office, Media business
0 0
0
dentsu South Africa, Nigeria and Ghana launch global network, Dentsu Creative

Dentsu Creative, designed for today and tomorrow

Share on FacebookShare on Twitter

[PRESS OFFICE] Dentsu Creative is a global network harness the power of modern creativity to transform brands and businesses worldwide.

Dentsu Creative

During Cannes in June 2022, dentsu international announced the launch of DENTSU CREATIVE (DC), an entirely new global creative network, uniting its diverse creative agencies and expanding its entertainment, earned attention and experience capabilities.

The launch forms part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything dentsu International does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market.

Blending dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape that connects the best creative talent from across the globe, DENTSU CREATIVE is poised to transform brands and businesses through the lens of modern creativity, which looks to deliver ideas that create culture, change society and invent the future.

Globally led by Fred Levron, who joined dentsu International as chief creative officer in November 2021 and has demonstrated the transformative power of creativity throughout his acclaimed career; DENTSU CREATIVE will be comprised of 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across dentsu International.

“If you had the chance to build a brand new global creative network designed for the modern world, what would it look like? That is what we are answering with the launch of DENTSU CREATIVE. Clients, talent and the industry at large are craving for a change: in the way we build brands, in the way we collaborate and in the role we give to creativity. If the current players have set the rules of the previous century, we have the ambition to set the rules for the decades to come.”

~ Fred Levron

Globally attracting the industries best, creative talent with recent new appointments namely, Rafael Rizuto, Avish Gordhan and Mandie van der Merwe, Riccardo Fregoso, Sumeer Mathur, Pedro Perez and Michael Schachtner, DC is fully embracing Intelligent Scale, by connecting creative talent around a challenge, wherever it sits in the world.

Following the global launch, DENTSU CREATIVE has made huge strides within the industry with DC Bengaluru winning the coveted Cannes Lions 2022 Agency of the Year, as well as being awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for “The Unfiltered History Tour”.

Locally led by Michael Zylstra as managing partner for DENTSU CREATIVE SSA, dentsu South Africa (SA) along with Kenya, Nigeria and Ghana launched DC during Loeries Creative Week 2022. Launched as an entirely new network and operating model, the SA market will see FoxP2 and John Brown Media consolidating to form one creative brand. In Nigeria, Isobar and dentsu McGarryBowen will also transition into a single integrated creative network and in Kenya, Isobar will also shift into the globally recognised creative brand.

Commenting on the local launch, Michael Zylstra says: “As a global creative brand that is young enough and scaled enough with 140 + creative experts in South Africa and 600 + across Africa, we have all the capabilities to re-look the creative agency model and reinvent the way we build brands and businesses for the modern world whilst supporting dentsu’s ambition to own horizontal creativity and to become the most integrated network in the world.

“With modern creative magic at our core, our rich heritage and incredibly talented leaders as part of our dentsu Africa family, we look so forward to creating ideas that are big enough to live everywhere, bold enough to chart new executional territory and rich enough to connect personally with global audiences.”

  • Website: //www.dentsucreative.com/
  • Twitter – //twitter.com/DentsuCRTVSA   
  • Facebook – //www.facebook.com/DentsuCreativeRSA/  
  • Instagram – //www.instagram.com/dentsucreativersa/

ABOUT DENTSU CREATIVE

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022. 

Tags: advertisingAfricaagencybrandscreative agencyDCDentsuDENTSU CREATIVEdentsu South AfricaGhanaKenyamediamedia agencymedia businessNigeria

TMO Partner

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

Recent News

AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?