Data verification essential in unregulated location marketing space
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms ...
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Tag: ad fraud
Ad fraud: Big issue or fake news?
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions ...
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Brand safety: Limiting risks and improving trust and quality
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain ...
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What WON’T happen in Cannes this week
If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness ...
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SA’s programmatic video budgets still spent mainly on YouTube but there is positive progress
The main issue hindering progress in the programmatic space is lack of knowledge.
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When is a view not a view?
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African ...
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