Smarter, more targeted advertising through technology
Now, more than ever, there is a clear demand for responsible and accountable spending on advertising, with insightful and attributable ...
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Tag: campaigns
Advertising to a generation that blocks advertising
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising ...
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Media Moves: Tractor x Converse mural wows, Derby new M&G editor, Daily Maverick 168 expands distribution, Incubeta to maximise SA Tourism digital marketing
The Media Online’s weekly round up of people, account and business moves in media.
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Data can dispel ego, set your team up for success
One sign of a healthy organisation is that data is used to dispel ego and to correctly drive decisions. When ...
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The un-media media agency
There has been a lot of talk in the marketing and advertising industry recently regarding the changing role of media ...
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Ask ‘why’ to become data-driven marketer
In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed.
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