Why partnership is key to successful cross-platform brand elevation
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to ...
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Tag: Digital Media
A sizeable communications group born of the digital era
A merger between Duke Advertising, Mark 1 Media and Positive Dialogue, has been announced creating the 'only sizeable South African ...
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Media can no longer be looked at in silos, take a holistic approach
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
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Instagram started hiding likes, and we like it
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature ...
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Do digital brands need a new metric for planning TV?
Is the traditional way of TV planning still valid for digital brands in a time when marketers are under pressure ...
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Future-proofing brands: Keep up to date with and listen to the next generation
The Sunday Times Next Generation conference was a useful demonstration of how our youth thinks differently; if marketers are to ...
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