Ofcom releases Communications Market Report. Trump lashes news media, the UN responds. MediaCom retains global Shell account. Positive news for print ad revenue. New ANA template for media buyers.
The rise of the smartphone has Britons screen-focused
The UK’s media regulator, Ofcom, has just released it Communications Market Report 2018, described as a “study into how technology has ‘revolutionised our lives within ten years’”. It shows how in 2008, just 17% of the population owned smartphones.
Fast forward 10 years, and the picture is very different: Now 78% of Britons have smartphones, and that number rises to , 95% of consumers aged 16 to 24. They check their phones every 12 minutes, two in five adults look at their phones within five minutes of waking up and 37% have another look five minutes before going to bed.
Ian Macrea, Ofcom’s director of market intelligence, said people’s lives have been transformed by the “rise of the smartphone, together with better access to the internet and new services”.
For more on the report and the link to download, check out the story on WARC.
Trump lashes news media, the UN responds
After US President Donald Trump criticised news media, labelling all those involved as the “enemy of the people”, UN Human Rights Council representatives have condemned his remarks.
They describe the move as “strategic attacks on the press”, adding that “these attacks run counter to the country’s obligations to respect press freedom and international human rights law.”
To read more, published by UN News, click here.
In another media report, contrary to what her father said, Ivanka Trump stated that “news media is not the enemy of the people”.
To read that story, published by The Economic Times, click here.
MediaCom retains global Shell account
In the big media agency story of the week, MediaCom managed to retain the account of oil and gas giant, Shell following a global review.
The agency has been tasked with enhancing the global brand and marketing voice under the project name, ‘Agency of the Future’.
To find out more about the win, published by Adnews, click here.
Positive news for print ad revenue
The latest Advertising Association/WARC Expenditure Report has revealed that print saw an unexpected rise in advertising spend in the UK in Q1 2018.
Contrary to popular belief that print media is in decline, both in terms of audience and advertising revenue, the latest figures paint a promising picture for print, which will hopefully be replicated in other markets outside of the UK.US
The report also revealed that total UK ad spend grew 5.9% to £5.7 billion during the period.
To find out more about what the report revealed, published by WARC, click here.
US Association of National Advertisers updates media buying agency template
With transparency one of the biggest issues for in the US media agency environment, the Association of National Advertisers has updated its contract template for media buying agencies.
Thinkbox TV Planning Awards – winners and finalists
And just for fun, want to see which British TV ads were finalists and winners in the annual Thinkbox TV Planning Awards?
Check them out here.
