PR makes the perfect partner to support social engagement
17 May 2013 - CommunicationsWhile the digital revolution dictates that modern brands should have a presence on social media platforms, social engagement must be supported by a solid public ...
Going out on a [Swarovski] limb with Popular Mechanics
17 May 2013 - NewsThis month's issue of Popular Mechanics has gone out on a limb. Literally. Shunning high tech robots and other geek-oriented covers, the magazine features a ...
Sunday Times tells tales for Nal’ibali Storybook
17 May 2013 - NewsThe Sunday Times has launched its third storybook as part of its literacy CSI project. Working with the Project for the Study of Alternative Education in South ...
Briefly… Team Ah Yeah!’ wins Hellocomputer/Draftfcb Hack-a-Thon
17 May 2013 - Media MeccaTeam Ah Yeah! has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’. Briefed to meld tech and creative to engage children between ...
Briefly… Hunter’s calls all chinas to be part of its 25th birthday
17 May 2013 - Media MeccaTo celebrate 25 years of ultimate refreshment, Hunter’s is calling all its chinas to be part of its 25th birthday celebration TV commercial. Hunter’s chinas can ...
What ailing newspapers can learn from themselves
16 May 2013 - OpinionContrary to popular belief, citizen journalism was not born only a few years ago, as smartphones in the hands of ordinary folk were able to ...
Talking numbers in the ABCs
16 May 2013 - NewsThe Audit Bureau of Circulation has released the first quarter (Q1) of 2013 results, showing what has become a familiar picture. Looking at a four-year ...
Africa’s mobile millenium
16 May 2013 - MobileA recent report entitled Mobile Trends 2020 Africa compiled by experts in various industries including the Shuttleworth Foundation, health bodies and IT organisations has been ...
Does branded content in the broadcast space work?
16 May 2013 - BroadcastingThere’s no doubt about it branded content is everywhere, in different shapes and forms. But does it achieve what it sets out to? Quizzical Pictures, ...
All the media moves
16 May 2013 - Media MovesMedia Moves… TheMediaOnline's weekly round up. Creative Spark Media to tackle 'tired' online advertising. Industry heads join forces at Greater Than. John Gale appointed to the Ogilvy & ...
Did video kill the radio ad copywriter?
15 May 2013 - AdvertisingWho’d be a copywriter? As the wordsmith in the traditional creative duo of writer and art director, the copywriter is the one who always seems ...
Openness will define the future of mobile transactions
15 May 2013 - MobileIf your smartphone is near you while you’re reading this – and I’ll be surprised if it isn’t – pick it up and take a ...
Daily Sun numbers drop, distribution network restructured
15 May 2013 - NewsThe Daily Sun's circulation has dropped, according to the latest Audit Bureau of Circulation figures released today. Year-on-year , South Africa's most popular tabloid daily ...
Putting media agency heads together
15 May 2013 - AdvertisingADVERTISING MEDIA FORUM: Britta Reid says that the only way forward is to bring digital and traditional experts together to find the perfect strategy. About a ...
Briefly… PHD and Cannes Lions invite delegates to play to ‘Win Cannes’
15 May 2013 - Media MeccaThis year, for the first time, Cannes will function as a mass scale game. Delegates at this year’s Cannes Lions festival are set to join ...
Media Mecca
Briefly… Team Ah Yeah!’ wins Hellocomputer/Draftfcb Hack-a-Thon
Team Ah Yeah! has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’. Briefed to meld tech and creative to engage children between ...
Magazines
Content counts in women’s magazines
Former FAIRLADY editor Ann Donald was acclaimed for her integrity. She looks at these magazines today to see what has changed. In the early years of ...
Online
Who are SA’s online consumers?
We all think we know who online users are, but new research reveals we are probably wrong. Young and rich – this has been the general ...