The art of integration: Making multi-channel campaigns work
Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.
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Tag: campaign
New conversation needed about alcohol ads, govt warns (videos & pics)
Responsible drinking advocacy group, Aware.org, has launched its new campaign amid warnings from government around alcohol advertising.
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Heineken at the forefront of innovation with two media firsts in Sub-Saharan Africa
An innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in ...
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World of Media: Global news orgs honour Daphne Caruana, MediaCom UK’s biggest agency, the Pulitzers
Our Friday World of Media column wraps the week’s most interesting, informative, weird or wonderful media stories from around the ...
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Creating a movement to change things that matter (with pics and video)
South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive ...
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The client/agency relationship: How to avoid a divorce
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...
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